Email analytics has become an indispensable tool for businesses and marketers aiming to gauge the effectiveness of their email campaigns. By analyzing various metrics, businesses can gain valuable insights into subscriber behavior, campaign performance, and overall email effectiveness. The open rate indicates the percentage of recipients who opened your email. It's a crucial metric that helps assess the effectiveness of your subject lines and sender name. A low open rate may indicate that your subject lines are not compelling enough or that your emails are ending up in the spam folder. For more info click here #Emailanalytics